Google x Wyclef Jean | Goat Talk

Scroll

client

Complex

year

2025

duration

Nov 2025

location

New York · Editorial & YouTube

overview

Partnered with Complex to transform their flagship franchise GOAT Talk into an organic, unscripted product showcase featuring music legend Wyclef Jean and his daughter.

PartnerNETFLIX

approach

Used the natural generational debate format of the show to highlight how Google Search’s AI Mode bridges generational gaps through real-time cultural context and instant fact-checking.

Deliverables

Content Partnership

Format Integration

AI Mode Positioning

Talent Collaborations

Digital & YouTube Video

More Projects

More
Projects

Google x Netflix | Outer Banks Season 5

Co-marketing campaign with Chase Stokes and Jonathan Daviss unlocking OBX fan theories and lore ahead of the final season.

Google x Netflix | Outer Banks Season 5 Hindsight Featuring Chase Stokes

Custom talent feature with Chase Stokes using Google Search to revisit John B’s defining moments in hindsight.

Google x Netflix | Outer Banks Season 5 Hindsight Featuring Jonathan Daviss

Digital-first talent feature with Jonathan Daviss unpacking Pope’s clues, historical gold, and lore via Google Search.

Google x Nylon x Netflix | Outer Banks Season 5 Partnership Featuring Madison Bailey

Behind-the-scenes editorial partnership with Madison Bailey and Nylon for the Outer Banks Season 5 launch.