Google x Nylon x Netflix | Outer Banks Season 5 Partnership Featuring Madison Bailey

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client

Nylon x Netflix

year

2026

duration

Aug 2026

location

New York · Editorial & Social

overview

Led the end-to-end creative development of a three-way cultural partnership between Google Search, Nylon, and Netflix featuring Outer Banks star Madison Bailey.

PartnerNETFLIX

approach

Went behind the scenes of the Outer Banks Season 5 launch with Nylon’s editorial lens, seamlessly integrating Google Search into the cultural conversation and bringing the adventure to life for fans.

Deliverables

Editorial Partnership

Creative Development

Talent Integration

Behind-the-Scenes Film

Cultural Marketing

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