Google x Netflix | Outer Banks Season 5

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client

Netflix

year

2026

duration

Aug 2026

location

Global · CTV & Social

overview

Partnered with Netflix ahead of the epic final season of Outer Banks, uniting stars Chase Stokes and Jonathan Daviss for a multi-part co-marketing campaign.

PartnerNETFLIX

approach

Highlighted the power of Google Search in unlocking fan theories, character history, and deep-dive show lore—bringing the global OBX fandom together across hero spots, talent "Hindsight" segments, and editorial partnerships.

Deliverables

Co-Marketing Strategy

Talent Direction

IP Integration

Multi-Spot Social Suite

Fandom Activation

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