Google x Bleacher Report | Wimbledon Edition

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client

Bleacher Report

year

2026

duration

Jun 2026

location

Wimbledon · Sports Activation

overview

Bridged the worlds of NFL football and championship tennis by putting quarterback Drake Maye on the court with Grand Slam champion Sloane Stephens ahead of Wimbledon.

PartnerNETFLIX

approach

Maye uses Google Search’s "AI Mode" on court to get real-time tactical advice on how to position himself to return a professional Grand Slam serve—blending athlete banter, live rally action, and utility-driven product storytelling.

Deliverables

Sports Partnership

Cross-Sport Talent

Live On-Court Capture

Social Hero Film

Product Integration

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