Google x Bleacher Report | McLaren Edition

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client

Bleacher Report

year

2026

duration

May 2026

location

Miami GP · Sports Activation

overview

Brought together Formula 1 speed and consumer AI by sending NFL star David Montgomery to the Miami Grand Prix for his first-ever F1 track experience in partnership with McLaren Racing and Bleacher Report.

PartnerNETFLIX

approach

To showcase Search’s "AI Mode" organically, Montgomery uses the feature to research what a high-speed "Hot Lap" feels like before strapping in for a real-time ride with McLaren F2 driver Leo Fornaroli—timed to drop alongside the Monaco GP weekend.

Deliverables

Sports Partnership

Live Track Activation

Talent Direction

Branded Content Film

Cultural Timing Strategy

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