Google Whisk Animate | Launch

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client

Hook

year

2025

duration

Apr 2025

location

Global · Product Launch

overview

Defined the visual launch identity for Google Whisk Animate, a flagship Google Labs experiment that lets users remix and animate images using generative AI.

PartnerNETFLIX

approach

Collaborated with Hook to craft a playful, tactile social suite, fast-paced concept films, and in-product motion guides that demystify prompt-free visual remixing for everyday creators.

Deliverables

Launch Identity

Motion Direction

Product Storytelling

In-Product UI Guides

Social Launch Suite

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