Google Search | Education

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client

72andSunny

year

2025

duration

Apr – Oct 2025

location

Global · Digital & Social

overview

Led a pioneering multi-platform product education campaign for Google Search aimed at Gen Z audiences, simplifying complex search behaviors into bite-sized, culturally fluent visual stories.

PartnerNETFLIX

approach

In a landmark production achievement with 72andSunny, 100% of the 15 digital creatives and video assets were generated using Google’s cutting-edge generative AI video models, Veo 3 (VEO3) and Flow—proving generative AI’s capability to deliver high-craft campaign assets at scale.

Deliverables

AI Production (Veo 3 & Flow)

Creative Direction

Gen Z Campaign Strategy

15-Spot Video Suite

Social & Digital Rollout

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