Google NotebookLM | "Powerstudy" Campaign

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client

Google Labs

year

2025

duration

Jan – Apr 2025

location

Global · Digital, Web & Social

overview

Architected the comprehensive "Powerstudy" launch campaign for Google NotebookLM during its breakout cultural moment among students, researchers, and knowledge workers.

PartnerNETFLIX

approach

Directed a multi-spot social launch suite spotlighting Hero features like Study Guide and Audio Overview, alongside Student Blog motion assets and high-converting landing page UI/UX creative direction.

Deliverables

Campaign Architecture

Product Marketing

Landing Page UI/UX

Multi-Spot Social Suite

Motion Design System

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