Doppl & Portraits | Launches

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client

Hook

year

2025

duration

Jun – Jul 2025

location

Global · App Store & Digital

overview

Directed the back-to-back launches of two flagship Google Labs consumer AI experiences: Doppl (Google’s virtual style and try-on app) and Portraits (interactive AI coaching and persona experts).

PartnerNETFLIX

approach

Designed Doppl’s visual App Store presence and directed a 60-second high-energy launch sizzle, while spearheading the Portraits demo launch film featuring author Kim Scott to illustrate natural, back-and-forth AI dialogue.

Deliverables

App Launch Direction

60s Sizzle Film

Talent Demo Production

App Store Visual System

Brand Identity

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